MONTREAL – Montreal-based video-over-IP provider Pecunia is getting an investment in capital from printing and publishing giant Transcontinental Media.
Pecunia offer webcasting and video communications services, including Transcontinental’s own WebTV studio for the French-language news hub LesAffaires.com. Pecunia provides its clients with video-over-IP solutions for live and on-demand conferences, special events, product launches, internal and external corporate communications needs, and training to targeted audiences. Pecunia also develops tools to help media groups and advertisers manage and measure video advertising.
“The customer-driven values and emphasis on innovation we share with Transcontinental, plus the North American reach they bring us, make them the ideal partner for the expansion of our business. We are excited to share our vision of the potential of video content over all digital platforms with Transcontinental,” said Guy-Charles Pelletier, president, CEO, and co-founder of Pecunia.
The partnership will allow Transcontinental to bring its print media products to life on the Web. "This partnership will allow us to both leverage the extensive written content of our publications by webcasting high-quality video across our many websites, and manage video-based advertising flexibly and in real time while measuring its effectiveness for our advertisers,” said Luc Desjardins, interim president of Transcontinental Media.
Transcontinental Media publishes such magazines as Canadian Living, and prints such publications as the Globe and Mail and La Presse.
