Pay-TV growth will be driven by subscriber upgrades: report

CAMBRIDGE, MA – Despite a declining number of cable pay-tv subscribers, total pay-TV revenue in North America is expected to grow almost 25% percent in the next five years. According to Pyramid Research’s bi-annual media forecast, current subscribers upgrading existing services is the main factor that will drive revenues from $99 billion in 2011 to $125 billion in 2017. Updated twice a year, the Media Forecasts track demand patterns for free and pay-TV services over terrestrial, satellite and mobile platforms worldwide, providing market share information at both the technology and operator levels as well as five-year adoption and revenue projections. www.pyr.com