Pattison Onestop launches self-serve media buying with Ad Shop

TORONTO - Pattison Onestop, the digital division of Pattison Outdoor Advertising, has announced the launch of Ad Shop, a Digital Out-of-Home media service that offers its portfolio of digital properties online. In what it claims is an “industry changing move,” The Ad Shop enables small and medium sized businesses, with limited budgets, to access thousands of digital advertising locations, available coast-to-coast. Pattison Onestop says that Ad Shop eliminates the traditional barriers that have historically limited smaller businesses from buying out-of-home/billboard media. For example a small/local advertiser can buy the specific Pattison Onestop media location(s) that are relevant to them from...