Patry joins CBC/Radio-Canada as director of marketing, B2B communications

TORONTO - CBC/Radio-Canada has named Catherine Patry as director, marketing and business-to-business communications for its Media Solutions Group.Patry, pictured, previously held various management roles in marketing and communications at Telus for nearly eight years. Prior to that, she worked for the advertising agencies Bleublancrouge and Taxi.Reporting directly to Media Solutions’ general manager and chief revenue officer Jean Mongeau, Patry’s mandate is to elaborate marketing, commercialization and B2B communications strategies aimed at CBC/Radio-Canada’s clients and business partners in the advertising sales and distribution areas.“Catherine is a seasoned marketer with a strong knowledge of our business environment,” said Mongeau in Tuesday’s announcement....