MONTREAL – Patrick Jutras has been named senior vice-president and chief advertising officer of Quebecor and TVA Group, the company announced today.
He will oversee the corporation’s advertising network and further expand Quebecor’s multiplatform advertising proposition, as the company’s business model shifts to “360° multiplatform solutions,” reads the press release.
In addition to sales, two new business units will report to him: the marketing solutions and content production specialist unit headed by Robert Renaud and the data and digital performance expertise centre headed by Jean Péladeau.
Jutras has spent close to 15 years in key roles in developing and growing cross-platform sales at several Québec media organizations such as La Presse and Bell Media and most recently he was vice-president, digital business development at Quebecor’s cable and wireless division Vidéotron.
Photo borrowed from his LinkedIn page.
