THE QUEBEC MARKET is the country’s Bizarro World for Canadian content. Frame its borders with mirrors and the reflected image offers the opposite of everything we know, and believe, in the rest of Canada when it comes to culture.Francophone broadcasters don’t have to air Cancon; they like and want to air it. They don’t air the minimum CRTC-required hours in prime time. They go over and above them. They invest in their own Cancon and promote it. That’s crazy talk for English language broadcasters.But, it doesn’t take voodoo to ensure success. There’s no magic elixir or Harry Potter-style wand wave....
