Paramount extends reach of EyeQ digital ad platform globally

By Connie Thiessen Paramount Global has announced the global expansion of EyeQ, the ViacomCBS cross-product digital video advertising platform. EyeQ allows advertisers to activate campaigns across the full scale of Paramount’s domestic and international digital content portfolio, spanning brands from CBS Sports to Pluto TV, Nickelodeon and Comedy Central. Paramount says its Pluto TV FAST (Free Ad-Supported Streaming) service, with its growing footprint across four continents and 35 territories, will fuel EyeQ’s international expansion, in addition to the introduction of a Paramount+ ad tier in select international markets, including Australia and Canada, next year. The international launch will begin as...