TORONTO – Television streaming has passed a “tipping point” in Canada with 4 in 5 consumers now identifying as streamers, Roku announced yesterday when it released its annual survey The Streaming Decade. National Research Group, a global insights and strategy firm, conducted the survey online on behalf of Roku at the end of July. Over 950 Canadians aged 18-70 who watch at least five hours of television every week participated. “One thing is clear: post pandemic, TV streaming is here to stay,” a report on the survey results says. “Over the last year, TV streaming was accelerated by the pandemic...
