TORONTO – The North American multiplatform parade of video content gains speed every day.
Today’s announcement is that YTV will launch Nelvana’s new fantasy adventure toon Pandalian on-air, online and on-demand.
“As part of Corus Entertainment’s continuing strategy to offer kids the content they want, when they want and on the platforms they want, Nelvana and YTV have devised a launch plan for Pandalian that is unrivalled in the Canadian kids television industry,” said Phil Piazza, vice-president of programming, Corus Children’s Television. “As the story unfolds, we’ll begin to add further creative to expand the brand’s online world, including interactive games, downloads, e-cards, personality quizzes, coloring pages and themed clips.”
Corus owns both YTV and Nelvana.
The 26 episode half-hour series follows a panda named Toby, anointed The Chosen One by frivolous fairy princess Mi, as he embarks upon a quest to save his donut-shaped planet from the clutches of an evil king.
The epic adventure begins on June 7 as YTV debuts an interactive Pandalian web page offering a full half-hour sneak peek episode and promotional clip. YTV will air a promotional spot to support the online sneak peek as the first episode simultaneously debuts on video on-demand (VOD), says the press release.
The show will premiere in its regular YTV timeslot Wednesday, July 5 at 3:30 p.m.
From June 7 to the scheduled broadcast debut July 5, Pandalian will be promoted via on-air spots and on the YTV.com homepage. Following the on-air launch, the immersive web page will begin hosting “Next Week” trailers that offer viewers a sneak peek at upcoming episodes, which will also air on VOD.
Nelvana is currently building a licensing program for the brand and will meet with prospective licensees at the New York International Licensing Show in June.
Pandalian is a co-production of Fuji Creative Corporation, Planet Inc. and TVbean, licensed by FUNimation Productions Ltd. and Nelvana International Limited.
