OTTAWA – Despite the plethora of video content choices, the majority of Canadians still subscribe to a paid TV service, says a new report from Media Technology Monitor (MTM).
TV Distribution: Analysis of the English-Language Market looks at trends in the way consumers access TV, what products/services they are using, and how they bundle their services. It also outlines user profiles for the various TV services, including cable TV, satellite TV and fibre optic (IPTV), plus highlights off-air TV reception.
Highlights from the report include:
– Despite growth in Canadians who prefer to get the majority of their TV content online, three-quarters of Anglophones continue to subscribe to a paid TV service, making it by far the most popular way of getting TV content;
– Of the three types of subscription services, fibre optic (IPTV) is the only one still experiencing growth; and
– Although off-air TV has been largely replaced by alternative service delivery methods, a small segment of Anglophones continue to use off-air reception.
MTM is a research product of the Canadian Broadcasting Corporation (CBC/Radio Canada).
