OTTAWA – Move over Netflix, Canadian Anglophones now regularly consume a number of over-the-top streaming services, says new research from the Media Technology Monitor (MTM).
Over the Top Services: Analysis of the Anglophone Market looks at the popularity of several OTT services among Anglophones, the demographics of different subscribers, and how they consume media as a whole.
Highlights from the report include:
– 65% of Anglophone households subscribe to an OTT service. In 2011, shortly following the launch of Netflix in Canada, only 12% of Anglophone households subscribed to OTT services;
– Among several OTT services measured by the MTM, including CraveTV, Amazon Prime Video and Sportsnet Now, Netflix remains the most popular by far;
– OTT subscribers have a strong appetite for TV content in generally. Roughly 4 in 5 consume TV from over the air broadcasts or have a paid TV subscription.
MTM is a research product of the Canadian Broadcasting Corporation (CBC/Radio Canada).
