Over 20M Canadians have tuned into CBC/Radio-Canada Olympic coverage so far

SINCE THE BEGINNING of the Tokyo 2020 Olympic Games until Monday, July 26, more than half of all Canadians have watched TV coverage of the Games on CBC/Radio-Canada, with 20.3 million viewers tuning in on an English or French TV network to date, according to a CBC/Radio-Canada press release citing Numeris TV meter data. In addition, CBC says it is marking record digital audiences for Tokyo 2020, with Canadians consuming 8.4 million video views on CBC digital platforms so far, which represents a 65% increase compared to the same period during the Pyeongchang 2018 Winter Games. CBC’s digital and streaming...