OUTtv viral ad pairs drag queens with mainstream coffee culture

TORONTO - An ad by Canadian LGBT network OUTtv and Starbucks has become a viral sensation less than a month after it was posted on YouTube, a sure sign that drag culture is becoming a major cultural influence in North America, the network says.Conceived, developed and produced by OUTtv’s in-house team, the ad has garnered more than 575,000 views on YouTube since it debuted on October 29. It also boats an audience view duration of 97%, with 53% of views from mobile devices.Coffee Frenemies features Rupaul’s Drag Race season 6 stars Bianca Del Rio and Adore Delano as they start to...