TORONTO – An ad by Canadian LGBT network OUTtv and Starbucks has become a viral sensation less than a month after it was posted on YouTube, a sure sign that drag culture is becoming a major cultural influence in North America, the network says.
Conceived, developed and produced by OUTtv’s in-house team, the ad has garnered more than 575,000 views on YouTube since it debuted on October 29. It also boats an audience view duration of 97%, with 53% of views from mobile devices.
Coffee Frenemies features Rupaul’s Drag Race season 6 stars Bianca Del Rio and Adore Delano as they start to squabble, but a savvy serving of a skinny lattes saves the day.
"The LGBT community is becoming a major driving force of Canadian culture. The popularity of this video is a testament to that," said OUTtv COO Brad Danks, in a statement. “It’s been very rewarding to create this initiative for a major brand and to have it be received so positively."
OUTtv offers a mix of drama, comedy, talk and award-winning movies that appeal to both the LGBT community and a broader progressive audience.
