OTTAWA – Despite the growing popularity of OTT services like Netflix, CraveTV and shomi, many Canadian viewers still don’t understand that they are watching online video or TV content when they use these services, according to new research from the Media Technology Monitor (MTM).
How OTT Services Blur The Line for Internet Video and TV Viewing: Analysis of the English-Language Market recalculates MTM’s data to account for these viewers and provides an overview of who was confused about OTT services as a form of online video.
Highlights from the report include:
– Approximately 1 in 10 Canadians aren’t aware that Netflix is a form of online TV; and
– Proportionally, confusion is most prominent among older Anglophones.
MTM is a research product of CBC/Radio Canada.
