OTT players may be willing to outspend Canadian broadcasters for content, says new report

Wireless growth to remain strong, tooALTHOUGH THERE ARE far fewer over-the-top video options in Canada as compared to the U.S., if Amazon, DAZN, and Netflix (not to mention the possibility of Apple, Facebook or Google entering the Canadian market in the way they have Stateside) are willing to spend big on programming, we may soon see them outbid the likes of Bell Media, Corus or Rogers for key programming, despite not having a traditional TV platform.As well, even if Amazon, DAZN, or Netflix can’t win the best content from the Canadian companies, this dynamic can only benefit U.S. (and other)...