TORONTO – Jeffrey L. Orridge is the executive director of sports properties for CBC Sports, the ‘pubcaster said Monday. Starting April 4th, he will be responsible for overall sports broadcasting strategies including partnerships and rights acquisitions.
“We are delighted to welcome Jeffrey to CBC," said Kirstine Stewart, EVP of CBC English Services, in the announcement. "He is an exceptional sports executive with a strong background in rights negotiations and strategy development and implementation. He’s grown a number of highly recognizable sports brands and has a strong reputation for partnership building both within and among organizations in the corporate and not-for-profit worlds. He is an excellent fit with CBC Sports and the rapidly-changing sports programming environment."
Orridge was most recently COO and head of global business development for Toronto-based Right To Play International. He has also held various roles with Mattel Inc., and served as head of legal and business affairs for the first U.S. Olympic basketball ‘Dream Team’ where he was responsible for overseeing marketing, licensing, sponsorship, advertising and product development.
"I look forward to joining the CBC team and getting started”, Orridge said. “CBC Sports is among the best-known and most-respected brands in the history of Canadian broadcasting. We are anticipating an exciting NHL Stanley Cup Playoff schedule, with women’s FIFA World Cup Soccer soon to follow. Our sports schedule overall represents an extraordinary opportunity and value proposition for both our audiences and our advertising partners."
