Oprah's OWN channel arrives in March

TORONTO - Oprah Winfrey’s new channel will debut in Canada on March 1, 2011, two months after its U.S. premiere, Corus confirmed Tuesday. At an upfront presentation to advertisers and agency clients, Corus said that the pending arrival of OWN: Oprah Winfrey Network has generated “a great deal of excitement” in the Canadian marketplace.“Oprah has an extensive, engaged community of Canadian women who really trust and are loyal to her brand”, said Susan Schaefer, VP, head of networks and marketing. “With 50% of women already aware of OWN before we’re out of the gate, we’re in a great position to...