OPINION: Costs will rise no matter who owns Astral - and other thoughts after a puzzling presser

WHILE LISTENING, PERPLEXED, to Tuesday’s “Say No To Bell” press conference led by Quebecor Inc. Cogeco Inc. and Bragg Communications, I tweeted “Horse is out of the barn, is lost in the woods and the barn is on fire.” Many of us are fond of using the “horse is out of the barn” cliché when it comes to big media mergers, noting it’s far too late now to close the door on any of it. That is undeniable, and the proposed Bell Media purchase of Astral Media is just about the last of them. The Canadian barn that once held the...