LONDON, UK – OpenSignal has launched what it says is the telecom industry’s first independent measure of real-world mobile video experience, spanning multiple video content platforms.
The mobile analytics company said Tuesday that it has introduced a series of analytics and analyses that quantify the quality of experience for mobile video by measuring video streams from millions of smartphones worldwide. The video experience analysis will help operators measure how their customers are experiencing video and see how it compares to competitors’ end-user video experience.
“Our mobile video experience analytics are a strategic business guide to help telecom operators worldwide prioritize network investments and improve customer satisfaction on the most important consumer mobile service they offer today,” said OpenSignal CEO Brendan Gill, in the news release.
OpenSignal’s video experience metric measures exactly what consumers are experiencing when they watch videos, continues the release. Built on an International Telecommunication Union (ITU)-based approach for measuring video quality, it is derived from several underlying parameters based on real-world measurements of video streams from the world’s largest video content providers.
“We’re measuring the full end-user viewing experience, from loading and stalling rate through to picture quality, to provide the most accurate view of what it’s like for typical users to watch video on a mobile device,” added Gill.
The global rise of mobile video as an entertainment category has pushed operators into the intersection of the telecom and television markets where they must succeed to remain competitive, OpenSignal added. As operators manage this shift, they need access to the best user experience data and insights on video viewing.
