Less than 2% of customers look at U.S. broadband label: Cogeco

By Ahmad Hathout Cogeco representatives on Tuesday implored a panel of CRTC commissioners to carefully examine the cost-benefit analysis of implementing a broadband label that they say has been largely ineffective in the purchasing decisions of their American customers. The regional cable company, which has a division called Breezeline in the United States, says such a proposed label – which would resemble a nutrition label on foods and include information beyond just download and upload speeds – would just serve to confuse customers. “The reality is that we already provide consumers with the information they need to make informed purchasing...