OTTAWA – Despite the rapid rise in television on the Internet and talk of cord-cutting, the number of Anglophone Canadians that watch TV exclusively on-line is still negligible, according to a new report from the Media Technology Monitor.
The 2011 Adoption Report, which is based on telephone interviews conducted last Fall among 8000 Canadian adults – 4000 Anglophones and 4000 Francophones, offers a high level look at the penetration of technologies and activities, including traditional, on-line and mobile platforms for audio and video.
It found that more consumers are turning to the Internet for TV, but not exclusively. One-third of Anglophone Canadians report watching TV on the Internet, and one-in-five say that they now watch full length TV episodes on-line.
Other key findings from the report include:
– Four-in-five Anglophones Canadians have a mobile phone and now own more smart phones than regular mobile phones. Hype for mobile TV has been high for many years, but virtually immeasurable up to now: 4% report watching TV on their mobile phone;
– Over 10% of Anglophone Canadians own a tablet computer, a product category that didn’t exist even 2 years ago;
– Corresponding with the rise in smart phones, more consumers want to stream radio while on the go: one-in-ten Anglophone Canadians stream audio on their smart phone, twice as much as a year ago;
– Most Anglophone Canadians stream audio from YouTube while 20% stream AM/FM radio stations: two-thirds a local station and half an out-of-market station. Some 15% report subscribing to satellite radio;
– The conversion to digital did not stop the decline of off-air TV: only 5% of Anglophone Canadians now rely on off-air for television;
– Dial-up Internet is nearly in the history books: only 3% of Anglophone Canadians use dial-up to access the Internet from home.
