Online social networking occurring during primetime TV viewing: study

LOS ANGELES – Online social networks have caused a fundamental shift in the way people interact with each other and with media, including TV, according to research conducted for Fox Interactive Media, Isobar and Carat USA by research firms TRU, TNS and Marketing Evolution. More than 70% of Americans 15-34 are actively using online social networks, and social networking sites are taking a strong foothold in primetime hours, according to the research based on quantitative and qualitative feedback from about 3,000 U.S. Internet users and MySpace clients. Asked which free-time activity they would choose, U.S. social networkers picked interacting on...