Online ad minutes increase for TV companies, but revenues still negligible, says report

TORONTO ? Despite a marked increase in the amount of online content made available by Canadian broadcasters in 2011, online television advertising revenues have yet to make a significant impact on the bottom line, says a new report from Convergence Consulting. Online TV advertising revenues represented just 3.3% of Canadian broadcast/specialty network TV advertising revenue in 2011, up from 2.7% in 2010. It is forecast to reach 3.8% this year, according to the report, the latest instalment of the company?s ongoing ?Battle for the North American Couch Potato? series. Online viewing is on the rise, the report continued, with...