One Shaw Media brand will take a DTOUR this fall

TORONTO – Shaw Media said Wednesday it will launch a new lifestyle specialty channel this fall called DTOUR by rebranding an existing service. However, it would not say which channel would be changed. The company’s press release says the new channel “will bring those with a lifelong passion for new experiences a fresh perspective on the world they think they know.” (Ed note: We don’t know for sure, but we’re making an educated guess that the rebranded channel could be the company’s service aimed at the mature viewer set, TVTropolis. Industry blogger Cameron Archer tweeted the pic below on Wednesday...