Radio / Television News

One in five new TV purchases in the U.S. will be 3DTVs by 2013, says In-Stat


THE EXCITEMENT OVER 3D has found its way to the consumer electronics market, and market research firm In-Stat predicts that one in five new TVs sold in the U.S. will be 3D in the next three years.

According to the report US Consumer Electronic Device Tracker: Shipments and Installed Base, year-over-year shipment growth will be 231% between 2010 and 2011, resulting in a doubling of the U.S. installed base of units for 3DTVs from this year to next.

“High definition did create a wave of activity in the U.S. market, not seen since the introduction of colour,” said In-Stat analyst Stephanie Ethier. “3DTV promises to be the next significant innovation wave for living room entertainment.”

In-Stat also forecasts that maturing segments like MP3 players, handheld games and desktop PCs will show declining growth rates in 2012 and 2013, as products with broader feature sets, such as smart phones, tablet PCs and e-readers, become more integral in consumers’ lifestyles.

The research also predicts that:

– E-Reader Shipments will more than double in 2010 versus 2009;
– The installed base of MIDs/Tablet PCs will surge to nearly 20 million by 2013; and
– By 2013, there will be 1.9 billion installed CE devices in the U.S.

www.instat.com