One in five Canadian households were cord-cutters/nevers before the pandemic hit

WINNIPEG — Before the Covid-19 pandemic started in the first quarter of 2020, a little more than one in five Canadian households were either cord-cutters or cord-nevers, says a new analysis from consulting firm Communications Management Inc. CMI tracks media trends and provides consulting advice to clients in the media industry. Using the most recent data available from Statistics Canada’s “Survey of Household Spending”, CMI provides a snapshot of the cord-cutting landscape in 2019 in its trend tracker report, released Tuesday. The consulting firm suggests the older data can become part of the baseline to be used to assess how...