One in 10 Canadians were cord-nevers in 2019: CTAM Canada

TORONTO — The proportion of cord-nevers in Canada has tripled since 2013, according to the latest Video Consumption Research study conducted by Charlton Insights on behalf of CTAM Canada. The 2019 Video Consumption Research report is based on data collected in July 2019 from an online survey of adults aged 18+. Of the total survey sample of 3,129 respondents, 346 identified themselves as being cord-nevers — meaning roughly one in 10 Canadians surveyed said they have never subscribed to a cable, satellite or IPTV service, which represents a three-fold increase compared to six years ago, according to the study. When...