On-line video viewing growing, but cord cutting not significant yet, says In-Stat

APPROXIMATELY 30% OF existing U.S. pay TV households are at risk of future video cord cutting, according to a new report from In-Stat.The report 1Q11 US Digital Entertainment Database seeks to answer the question ‘who will be viewing what on which device’ through a consolidated view of the U.S. digital entertainment market, covering devices, services, content, consumer behaviour metrics, and forecasts. Noting that growth in pay TV subscribers in the U.S. remained relatively flat in 2010, increasing by only some 148,000 for a 0.15% annual growth rate, the report’s principal analyst Keith Nissen cautions that a substantial portion of pay...