On-line ad revenues, viewing will continue modest growth, says report

TORONTO – The Canadian on-line advertising market will top $1.74 billion this year, according to new research from Convergence Consulting Group.The report ‘The Battle for the North American (Canada & U.S.) Couch Potato: New Challenges and Opportunities in the Content Market’ estimates that on-line TV advertising revenues represented 2.3% ($1.52 billion) of 2009 Canadian broadcast and specialty network TV advertising revenue. That figure is forecasted to grow to 3.1% in 2010.As in the U.S., Canadian broadcast and specialty networks aim to grow on-line advertising revenue without negatively impacting their traditional TV advertising revenue and programming fees from cable, satellite, and...