On-line ad revenues beat radio in 2008

TORONTO - Canadian on-line advertising revenues exceeded expectations in 2008, growing 29% to just over $1.6 billion, says a report from the Interactive Advertising Bureau of Canada (IAB).Publisher revenue from on-line advertising in Canada has more than quadrupled over the past five years, surpassing 2008 radio revenues of $1.55 billion in the process."Even in the face of uncertain economic conditions and continued pressure on total advertising budgets, clearly, on-line advertising has cemented itself as a mainstay in the overall media buy," said Paula Gignac, IAB Canada president, in the press release. "And although 2009 has presented substantial challenges to the entire Canadian...