On-demand viewing provides "bonus audiences": Numeris

TORONTO – While live viewing commands a significant share of total television viewing in Canada, Numeris is now measuring on-demand viewing, which is says delivers “bonus audiences” for programs.Its first on-demand report viewing report offers some general insights into how Canadians interact with time-shifted television content. The broadcast audience measurement company defined on-demand (OD) viewing as watching video content available through set-top box VOD services or broadcaster websites.According to the report, all 415 episodes in the study were viewed and some episodes had as many as 300,000 people watching during an average minute. Most episodes were watched close to their...