On-demand viewing on the rise, but linear TV still the “household campfire”: Ericsson

TORONTO – Canadians have changed their TV viewing habits to embrace video on-demand services like never before: 39% of all TV and video viewing hours in this country are now spent watching on-demand, says a new report by Ericsson.The Ericsson ConsumerLab TV & Media Report 2015 is representative of the views and habits of 680 million consumers, and details the latest consumer behaviors, attitudes and demands in relation to TV and media, and the potential impact these trends can have on current industry business models.Further findings highlight the considerable growth in consumers watching video on a mobile device: 61% watch on...