Radio & Television

On demand ad platform grows

MONTREAL – The etc.tv advertising on demand solution has added New Brunswick Tourism and Parks to its list of clients. The platform links television viewers directly from linear 30 second commercials to long form video content, on demand. The campaign, which runs from April to June, was conceived and developed in partnership with the creative agency LG2, New Brunswick Tourism and Parks and supported by the media agency CARAT. Using etc.tv’s telescopic advertising solution, New Brunswick Tourism and Parks’ 30-second ads will link viewers to a comprehensive eleven-minute video expanding on the province’s numerous vacation attractions. Etc.tv’s advanced television advertising...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.