MONTREAL – The etc.tv advertising on demand solution has added New Brunswick Tourism and Parks to its list of clients.
The platform links television viewers directly from linear 30 second commercials to long form video content, on demand.
The campaign, which runs from April to June, was conceived and developed in partnership with the creative agency LG2, New Brunswick Tourism and Parks and supported by the media agency CARAT.
Using etc.tv’s telescopic advertising solution, New Brunswick Tourism and Parks’ 30-second ads will link viewers to a comprehensive eleven-minute video expanding on the province’s numerous vacation attractions.
Etc.tv’s advanced television advertising management system leverages the on demand infrastructures of digital television providers to allow interested viewers – through a single click of their digital TV remote – to link from network TV commercials to long-form TV ads of any length. Viewers can opt in to watch the long-form content immediately, or bookmark it for future viewing. etc.tv manages all aspects of campaign set up and provides near-real time tracking of campaign performance to its customers.
“Advertisers find etc.tv’s “pay per view” model very attractive. We know that when the New Brunswick Tourism and Parks long form video is viewed in a household, it has been specifically requested by an interested viewer.” said Ian MacLean, vice-president and general manager of etc.tv. “It is a very cost-effective method of connecting directly with, and paying only for, an extended conversation with “hand-raisers”; consumers who elect to watch the long form video because they are interested in the brand’s story.”
The etc.tv telescopic advertising on demand service is provisioned to over one million digital set top terminals throughout Quebec reaching over 1.9 million consumers.
