Olympics viewership data shows TV is still top dog

TORONTO – While a recent survey by Solutions Research Group showed Canadians have pretty good ad recall, data on TV usage during the Summer Olympic Games was pretty interesting. While one-in-three Canadians who followed the 17-day Olympics coverage on TV and online in Canada recall the McDonald’s brand as one of the sponsors or major advertisers during the Olympics, followed by Coca-Cola, Visa, Bell and RBC, they also paint a picture of consumers very reliant on television. Sixty-four percent of the 1,000 people surveyed right after the Olympics said they followed ‘whatever was on generally,’ and that TV was the...