TORONTO – The games may still be two years away, but Canada’s Olympic broadcast media consortium has already started to plan for the London 2012 Olympic and Paralympic Games.
The group has named Gavin Roth as VP of sales and Christos Nikitopoulos as VP of programming and revenue planning, effective immediately. Reporting to consortium president Keith Pelley, both were members of the consortium’s senior management team for the Vancouver 2010 Olympic and Paralympic Winter Games.
Roth is responsible for creating a targeted sales strategy for traditional and new media and taking all aspects of the various client opportunities to market (conventional, specialty, digital, radio and print). He assumes the responsibilities previously held by David Strickland, who was recently appointed SVP of business strategy for CTV.
In this newly-created role, Nikitopoulos is responsible for leading the integrated cross-platform development and execution of programming and revenue strategy on all consortium media assets. With his dual role in programming and revenue, Nikitopoulos will drive an audience-centric and revenue maximizing strategy to fully utilize the extensive rights and assets available for London 2012, the announcement read.
