Olympic broadcast consortium signs Coke as first media sponsor for London 2012

TORONTO - With the London 2012 Olympic Games still more than 15 months away, Canada’s Olympic broadcast media consortium has signed its first multiplatform sponsorship agreement for the Summer Games with Coca-Cola Canada.The integrated media activation program provides the beverage maker with exclusivity in the categories of sparkling (non-alcoholic carbonated beverages), water and enhanced water, sports drinks, juice and juice drinks, and hot and cold ready-to-drink tea.“The breadth and depth of the Consortium’s assets and cross-platform approach provides an unparalleled integrated business solution, which we have customized to meet Coca-Cola’s core objectives for London 2012,” said Nathalie Cook, the consortium's VP of...