LONDON – Canadian TV audiences love the Olympics. An average audience of 2.1 million Canadians have tuned in to the first three days of the London 2012 Olympic Games, with 2.8 million in prime time alone, according to data from Canada’s Olympic broadcast media consortium.
The daily average is up 74% compared to the same period for Beijing 2008. From the start of the 2012 Games to date, 28 million Canadians – or 83.4% of the population – have watched some coverage on consortium channels.
Audiences for swimming events are highest, including the most-watched event yet in Canada: the men and women semifinals and finals on July 29 which averaged 2.2 million viewers. Overall, swimming events have reached a total of more than 13 million viewers over the past three days on consortium networks. Additionally, on July 29 nearly 4.5 million Canadians watched some part of the synchronized diving final as Canada claimed its first medal – a bronze for Émilie Heymans and Jennifer Abel.
