MONTREAL – Oboxmedia, a digital advertising company, has announced a new partnership with New York-based Songza, a web and mobile music streaming and recommendation service.
The company, which specializes in content and advertising solutions aimed at Canada’s 18 to 34-year-olds, will develop a digital engagement campaign for Songza. The musical “concierge” service, which offers curated playlists that visitors can browse by activity, moods, genres, and decades, has more than doubled its traffic in Canada in the past year, according to Comscore.
“Songza’s mission is to make the things our users do every day better," says Oboxmedia’s vice-president of sales Pete Roper in a release. “When we work with brands, we start the conversation with the same goal: making what their customers and our users are doing right now better.”
