OAB conference session promises to help radio drive ratings, revenues

MARKHAM, ON – Radio veteran Tracy Johnson will engage attendees at the Ontario Association of Broadcasters’ fall conference with a session entitled ‘10 Tips to Engage Listeners, Increase Ratings and Generate New Revenue’.According to Johnson, great moments in radio aren't exclusive to programming OR sales. They encompass both. In this fast-paced seminar, he will present ten revenue generating ideas that programming loves. Or, put another way, programming initiatives that generate new revenue. He will also explain the concepts behind the ideas that cause the ideas to work for all departments.With a career spanning over 25 years and including a broad background in...