By Linda StuartTORONTO - The director of digital media for the number-one billing radio station in North America offered some words of advice to attendees of the Ontario Association of Broadcasters’ Connection 2014 conference last week.John Meyer, who directs digital strategy for all-news radio station WTOP of Washington, DC, said radio brands can thrive in the digital world by being pragmatic and avoiding the traps associated with moving to digital platforms.“One of the ways that I think we’ve been successful at WTOP is we are very pragmatic about everything we do. One of the risks I think digital has is there are...
OAB 2014: Being on the cutting edge of digital cool doesn’t make sense
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