Numeris tests cross platform audience measurement in Canada

TORONTO - Numeris is one step closer to providing a cross platform audience measurement service after tapping Kantar Media as its technology partner to test the new measurement solution.The broadcast audience measurement company said Thursday that its new Video Audience Measurement (VAM) will bring together linear and non-linear viewing across all platforms and all devices. Kantar Media has partnered with comScore to provide digital measurement expertise as part of the VAM solution for Numeris.“I’m very happy that with the support of our Board and members, we have chosen to work with Kantar Media, a global leader in media intelligence and an...