TORONTO – Audience measurement company Numeris today announced the national expansion of its cross-platform video audience measurement (VAM) solution. This will build on the launch of VAM in Ontario and Quebec, where the Numeris board of directors recently approved a national build of VAM with a single source panel; one panel capturing consumption of linear and digital content, reporting audience behaviours from all platforms and devices on a duplicated and unduplicated basis. “Understanding the value of advertiser and agency video investments in media on a cross-platform basis has never been more critical. We strongly support a national VAM solution that...
