Numeris releases Hybrid Linear TV measurement

By Connie Thiessen Numeris has announced the release of its Hybrid Linear TV measurement service for its video clients, developed in partnership with Kantar Media. Enhanced Television Audience Measurement (TAM) incorporates Return Path Data (Big Data) from Set-Top-Boxes (STBs) to TAM data (Panel data). Numeris says the approach addresses the fragmented TV landscape while reinforcing audience behaviours already reported under TAM. The audience measurement agency says the hybrid method will provide more granularity and better accuracy, offering audience stability, program-level audience estimates for niche or spill stations, and a better understanding of the complete broadcast TV landscape by reporting data...