Numeris picks tech partners for audio streaming service proof of concept

TORONTO — Canadian audience measurement company Numeris announced today it has selected audio technology partners to help execute a proof of concept validating the design and methodology of the first phase of its new audio strategy, announced last fall. The first phase of Numeris’s audio strategy — which it calls “Making Radio Measurement Whole” — integrates members’ radio census streaming data with Numeris’s radio meter service. “This phase will calibrate radio PPM live streaming audiences using census data, ensuring we are capturing 100% of live stream radio tuning via any device,” explains Numeris’s press release. For this first phase, Kantar...