Numeris moves forward with cross platform audience measurement service

TORONTO – Numeris has received BoD approval to move forward with its new Video Audience Measurement (VAM) tool that promises to bring together linear and non-linear viewing across all platforms and all devices.The broadcast audience measurement company said that the VAM technology solution will compare video viewing on different platforms and devices on a comparable, audited industry accepted standard to deliver a transparent, independent video audience measurement. Feedback from Canadian advertisers, agencies and broadcasters has been “overwhelmingly positive”, the company added, and their involvement helped to confirm the need to understand consumer behaviours across linear and digital platforms in order to...