TORONTO – Numeris has received BoD approval to move forward with its new Video Audience Measurement (VAM) tool that promises to bring together linear and non-linear viewing across all platforms and all devices.
The broadcast audience measurement company said that the VAM technology solution will compare video viewing on different platforms and devices on a comparable, audited industry accepted standard to deliver a transparent, independent video audience measurement.
Feedback from Canadian advertisers, agencies and broadcasters has been “overwhelmingly positive”, the company added, and their involvement helped to confirm the need to understand consumer behaviours across linear and digital platforms in order to properly invest and monetize in each platform.
Numeris, which has partnered with Kantar Media and ComScore on this initiative, recently completed the proof of concept phase of VAM and its Board of Directors approved proceeding with year one implementation of the VAM solution. Work as entered the pre-implementation phase for the summer which will allow the company to begin recruiting the panel this fall. Initial analyses of the data will begin in Spring 2019.
“VAM is essential as it will provide a stronger understanding of the video landscape improving our abilities to strategically invest and monetize investments in content by platform” said VAM steering committee chair Alan Dark, in the news release.
