Radio & Television

Numeris founds new global alliance with three international viewership measurement agencies

TORONTO – Canadian broadcast audience measurement company Numeris is joining forces with media measurement bodies from France, Japan and India to form a new entity called the Global Alliance for the Measurement Of Media Audiences (GAMMA).Wednesday’s announcement said that Numeris will collaborate with BARC (India), Médiamétrie (France), and Video Research (Japan) on audience measurement initiatives that will include the development of common technical standards and operational processes.  The four founding nations collectively account for a total population of more than 1.5 billion and represent a combined advertising spend of USD $78 billion, or 15% of the worldwide total.GAMMA aims to...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.