North Americans less open to mobile ads: poll

RECEPTIVITY TO READING ADS on mobile phones is on the rise, with 41% saying they have already done so, according to new international research from Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor. That percentage rises to 45% for those younger than 35, and falls to 32% among those aged 50 to 64. Geographically, respondents in Latin America, the Middle East, Africa and the BRIC countries are much more likely to have viewed an ad on their mobile phones, (more than five out of ten people), compared to those in North America, where less than two out of ten...