TORONTO – Saying she brings a "depth of experience in driving turn-around marketing programs to ignite business, excite customers and grow company footprints around the world," Nortel Networks hired Lauren Flaherty as its chief marketing officer. Effective May 1, 2006, Flaherty will have overall responsibility for Nortel's global marketing strategy, brand development and advertising, and the corporation's internal and external communications. Flaherty was most recently IBM's vice-president, worldwide marketing, small and medium business. "She played a key leadership role in IBM's defining era, 1993 - 1997, when Lou Gerstner embarked on one of the biggest turn-around stories in corporate history,"...
